Our Mission

Provide society with superior products and services with affordable price by developing own brands, cater to changing lifestyles of the people which improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities.

Our Vision

To be the most preferred clothing chain in Sri Lanka.

Fashion Bug was founded in 1994 in Bandarawela with a 7 member team. The first shop being a mere 300 square feet in the Bandarawela town. The founders of the company are: Mr.Rizal Subian, Mr.Ashan Subian, and Mr.A.C.M. Tharick. Today, Fashion Bug has evolved into a household brand that boasts of 16 outlets island-wide.

When Fashion Bug opened doors 20 years ago amidst the chilly town of Bandarawela in a 300 square foot shop space, little did we know that we were about to embark on an inspiring journey to the pinnacle of fashion retail in Sri Lanka. A truly Sri Lankan brand in essence, Fashion Bug empowers over 2000 small and medium size Sri Lankan entrepreneurs, taking pride in providing the latest clothing designs.

"Sisu Dirimaga Foundation is a sustainable CSR platform as opposed to miscellaneous one-off projects that lack long term objectives. The Sisu Dirimaga programme will ensure that all the projects will stem from one key platform, establishing a clear CSR identity for Fashion Bug as a responsible Corporate Citizen, as well as give our customers the satisfaction of being part of a noble national cause. This was initiated by Shabier Subian - Director of Fashion Bug. Under his guidance and support, we will be continuing for the betterment of the school children."

Dr S.H.M Faraaz

Deputy General Manager

The drinking water project that completed and presented to the Ovitigamuwa Maha Vidyalaya today, is by far the most important project initiated by Fashion Bug. Students of the school are determined performers in spite of their difficult circumstances. They have been drinking water with high levels of iron for the past several years. Water that was deemed unsuitable for human consumption by Public Health Inspectors and continued usage would result in long term health adversities.

Fashion Bug Sisu Dirimaga Foundation installed a tube well and a system that distributes pure drinking water throughout the school through a filter system, fulfilling the dire need for pure drinking water

Our IT commitment

" We reached many organisations that visited us and noted down the school’s shortcomings but never really did anything about it. Fashion Bug responded to our request within a week and two weeks later we were presented with the computer lab. The students are very excited as they haven’t seen a computer in their lives before"


Principal, Thumbe Kanishta Vidyalaya

Sisu Dirimaga Co-Sponsors Dammika Kithulgoda Scholarship Foundation

An event was organised by the ‘ Parliament Sevaka Sangamaya’ to grant scholarships to students who sat for the GCE (O/L), GCE (A/L) and Grade 5 scholarship examinations islandwide who achieved distinctions and merit passes in the year 2012-2013. Dammika Kithulgoda and Sisu Dirimaga foundations were proud to be the main sponsors for the event. More than 600 students were honored at the event which was held at the parliament complex.